Artificial Intelligence (AI) is transforming business processes and productivity, but with it come new challenges related to data security and regulatory compliance. Tools like Microsoft 365 Copilot and ChatGPT are increasingly integrated into corporate workflows, but how can you ensure that your company's most sensitive data remains protected? The answer lies in Microsoft Purview.
What is Microsoft Purview and why is it key in data management in the AI era?
Microsoft Purview is an advanced platform known for its centralized and efficient management of all your organization's data. Its native integration with Microsoft 365, including SharePoint, OneDrive, Power BI, and Teams, among others, enables centralized data management and visualization in secure, collaborative environments. With features such as data loss prevention, classification, a unified catalog, and interactive dashboards, it helps present data clearly, protect it from leaks, and comply with regulations (GDPR, HIPAA, etc.), enabling faster and more secure decision-making throughout the organization.
Furthermore, its integration with tools like Azure Purview allows data quality assessments using virtual network resources and private endpoints, even for complex enterprise architectures. This feature, now generally available, facilitates not only AI-driven data security but also automated regulatory compliance in Microsoft 365 applications and other Azure environments. With Purview, you can ensure that all data processed by AI agents—whether internal like Copilot or third-party apps—remains protected under the best security and compliance policies.
Additionally, one of the most notable advances in data governance is the ability to identify critical elements in each business domain. Today, Chief Data Officers, Data Stewards, and Data Product Owners can measure and monitor whether critical elements are defined within their scope, taking informed decisions to strengthen data protection and governance.
Microsoft Purview offers advancements for data catalog management, such as the management of custom metadata in Unified Catalog (in preview), which centralizes the creation and management of contextual attributes, helping to organize and classify data for better M365 governance and Azure compliance.
How does Purview help protect your data in the AI era?
AI agents like Copilot, ChatGPT, and Google Gemini constantly access sensitive data, increasing the risk of information leaks, security policy violations, and regulatory compliance issues. With Microsoft Purview, you can efficiently manage governance and compliance for applications in Azure, protecting all data processed by these systems.
Moreover, Microsoft Purview now allows error logs of data quality to be published to the cloud, facilitating ongoing review, correction, and monitoring through dashboards built with metadata from the catalog and quality logs. This boosts active management by data governance and quality teams, strengthening the security posture of AI-driven data and the progressive improvement of data quality.
Key features of Microsoft Purview for AI data protection
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Integrated Data Governance: Microsoft Purview covers both Microsoft and third-party applications, ensuring that processed data adheres to the same policies. The provisioning of the virtual network for quality scans is now available from Unified Catalog.
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Automatic Data Classification and Real-Time Protection: Purview facilitates classification and monitoring in real-time. Error logs published to the cloud help resolve issues and continuously improve data quality.
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Comprehensive Auditing and Visibility: Auditing features include enhanced activity explorers, such as the new web search filter in preview, which identifies risks from interactions with AI.
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Risk Prevention for AI Agents: The Data Security Posture Management (DSPM) system for AI includes recommendations and the creation of DLP (Data Loss Prevention) policies that detect and block the sharing, transferring, or mishandling of confidential information. This ensures that sensitive data is protected in local environments, clouds, and devices while maintaining compliance with regulations such as GDPR and HIPAA.
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Integration with Microsoft 365 and Azure: Integration with Microsoft 365 (SharePoint, OneDrive, Power BI, Teams, etc.) and Azure allows for centralized data protection policies in AI, ensuring scalable governance and regulatory compliance.
Key benefits of Microsoft Purview for your business:
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Automated Regulatory Compliance: Ensures compliance in M365 and Azure effortlessly, particularly for sensitive data processed by AI. Compliance with regulations like GDPR, HIPAA, CCPA, ISO 27001, PCI DSS, and others is ensured through tools like Compliance Manager, which automates compliance management, including AI regulations, by monitoring interactions and preventing data loss.
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Scalable Governance for AI: Adapts quickly to new regulatory or technological needs.
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Comprehensive Security at All Levels: Unified protection for both internal and external environments, with labeling and sensitivity management capabilities.
How Microsoft Purview helps manage data and security in AI
Managing AI agents and data with Purview improves security and optimizes the performance of AI tools. It enables data monitoring and classification, ensuring alignment with your organization's data governance policies. Additionally, it features specialized risk management agents, such as the Insider Risk Management Triage Agent.
Integration with Copilot and other solutions allows for centralized data protection policies, ensuring that your data is covered by best security practices.
Leverage the benefits of Microsoft Purview and take your business to the next level
If you're looking for the best solution for security and compliance in AI, Microsoft Purview is your ideal ally. This powerful platform not only helps protect your data but also optimizes the performance and compliance of all your Microsoft 365 and Azure applications.
Ready to improve data security and compliance in your business?
Our team is an expert in implementing data governance solutions like Microsoft Purview. If you want to learn how it can help you manage your organization's data security posture and protect your most valuable assets, contact us for a personalized consultation. Together, we'll take your data and compliance strategy to new heights.