Chatbot, a Must for a Unique Tourist Experience

Chatbot, a Must for a Unique Tourist Experience

At the Tourism Innovation Summit (TIS) in Seville, we received valuable feedback highlighting the importance of chatbots in the tourism industry. These digital tools are fundamental to know the demands and desires of tourists, allowing the industry to offer a personalized and enhanced experience. 

Chatbots are artificial intelligence systems designed to simulate human conversations through messaging platforms and mobile applications. In the context of tourism, chatbots are used to provide information about destinations, manage reservations, offer recommendations and answer tourists' frequently asked questions. They also collect data on users' preferences and behaviors, allowing tourism companies to adapt their offers and services according to customers' needs and expectations.

Advantages of using chatbots in the tourism sector

The use of chatbots in the tourism sector offers multiple benefits for both tourists and businesses:

  • 24/7 customer support: Chatbots are available to users anytime, anywhere, ensuring uninterrupted, quality service.
  • Fast and accurate responses: Chatbots provide up-to-date and accurate information to tourists in an efficient manner, allowing them to make informed decisions and enjoy a hassle-free travel experience.
  • Personalization: Chatbots offer personalized recommendations based on users' preferences and needs, which increases customer satisfaction and fosters brand loyalty.
  • Cost reduction: By using chatbots, travel companies improve the efficiency of their operations.


Several studies have shown that interaction with chatbots in the tourism field results in a more satisfying and effective experience for users compared to interaction without chatbots. Some of these studies conclude:

  • 38% of users prefer interacting with chatbots compared to other communication channels, due to the speed and efficiency they offer.
  • 57% of tourists consider that chatbots significantly improve the travel experience by providing relevant and personalized information.
  • Chatbots increase customer satisfaction by 20% compared to interaction without chatbots, thanks to the ability to adapt to users' needs and desires.

Intelequia's experience in this regard, comes from the development of Goio, awarded as the best tourist chatbot in Fitur 2022, a development with more than 5 years of experience of use, which allows to know the desires and interests of visitors to Tenerife, allowing tourism managers to guide the different operators in the industry on products and services based on real data. If we add to this the value of voice interaction, breaking accessibility barriers, we have a fundamental tool for the tourism industry.

In conclusion, chatbots have become essential tools in the tourism sector, providing a unique and personalized experience to tourists. Their ability to offer 24/7 customer service, fast and accurate responses, recommendations tailored to user preferences and cost reduction in operations, makes them a key element to improve customer satisfaction and loyalty. The adoption of chatbots in the tourism field not only benefits companies in the sector, but also contributes to a more satisfying and enriching travel experience for tourists, positioning itself as an essential tool for success in the digital era.

If you want more information, you can download here our Whitepaper in which we give you more details and benefits of integrating a chatbot in your organization and you can learn about other success stories. If you want to contact us to analyze your case with our expert team in the development and deployment of bots in Azure you can do it here.

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