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BUSINESS SITUATION

BUSINESS SITUATION

With the aim of boosting the digital transformation and sustainability of the destination, Tenerife Tourism decided to carry out a total and absolute repositioning in its strategy to attract national and international tourists. This is where Goio, the perfect travel companion in Tenerife, comes in, playing a fundamental role.

This virtual assistant is able to share with users who visit the Tenerife Tourism website more than 4,000 activities to do on the island, answer more than 10,000 general questions about any activity, beaches or towns to visit, and even joke with its interlocutors. In addition, it is configured to provide information on Covid-19 restrictions and prevention measures in real time;

Goio also has an omnichannel communication system, thanks to its integration with WebChat, Facebook Messenger, Skype and Telegram. It is even able to synchronize with TripAdvisor, Google and Bing to provide the user with the best options of each municipality, and reviews of all its restaurants.

Incredible, isn't it?

"CREATING AN IA IS AN ITERATIVE LEARNING PROCESS THAT CONSISTS OF ADDING NEW SKILLS THROUGH COGNITIVE SERVICES."

About Goio

With more than 2 years of activity, Goio is a virtual assistant that is constantly evolving. It has an iterative learning capacity, which allows it to improve its skills and cognitive services at all times, facilitating its humanization in communication with all interlocutors.

Successfully achieving the purpose for which it was developed, coupled with a good user experience (even achieving 93% satisfaction among visitors to the Tenerife Tourism website), has earned it the award "The Chatbot Tourism Awards 2021" at FITUR as the best virtual assistant.

Its development is implemented under the Azure Bot Services provided by the Microsoft Azure platform. In addition, Goio relies on other cognitive services to increase its ability to anticipate traveler's questions. It integrates a Speech Service system to detect voice recognition and synthesis through the queries made through Alexa or Google Assistant, allowing to further increase its omnichannel, via text and voice.

About Goio

Goio Features

Available in 4 channels:


Webchat, Facebook Messenger, Telegram y Skype.

Languages


Currently speaks English and Spanish. Capable of integrating new languages.

+ of 4,000 Structured Contents


Ability to inform in real time about activities on the island, beaches, municipalities, etc...

Integrations with TripAdvisor, Google and Bing


Providing the user with the best options in each municipality and reviews of its restaurants.

Integrations with Google Assistant and Alexa


Enabling voice interaction with travelers.

+ 2,250 messages per day


Its omnichannel communication capabilities allow it to handle thousands of messages per day.